Breakdown Press
SWOT analysis
Strengths:
Publish comics from a variety of illustrators and styles promoting and representing talented illustrators.
Weakness:
promotional factors but this can be a difficult challenge for independent publishing houses due to high competition.
Opportunities:
Breakdown press offer lots of opportunities to many illustrators through publishing there comic to holding events such as print festivals like the safari festival.
Threats:
there are many other comic publishers within London therefore, plenty of competition.
PEST analyisis
Political: Keeping the content of the publishings politically correct.
Econimical: Being situated within London and the costs of running a publishing house there.
Social : Holding print festivals and getting outside illustrators involved within the publishing and the publishing fairs.
technological : Print costs and publishing on a large scale digitally.
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